What are Polyolefin Thermoplastics?

Polyolefin thermoplastics are the most predominantly used plastic in the world today due to their intrinsic durable, economic, and recyclable properties. Because they are so durable and chemical resistant, it makes polyolefins one of the most difficult to decorate plastics in the world.

What is a Labeling System?

A means to apply a label that conveys information about a product based on Branding, Information, Warning or Safety, Track & Traceability, or combination of.

How is Polyfuze labeling a more eco-friendly and sustainable solution?

They are fully compatible with fully recyclable polyolefin thermoplastics and thus can be recycled with them without removal.

Are Polymer Fusion Labels from Polyfuze permanent?

Polymer Fusion Labels are fully compatible with polyolefin thermoplastics and meld at a molecular level. They cannot be removed apart from damaging the product.

Where can I use Polyfuze labels?

All polyolefin thermoplastic products that require the most robust and durable labeling system available today.

Is Polyfuze the Right Partner for My Labeling Project?

If you produce or sell polyolefin thermoplastic products, Polyfuze is right for you.

What materials are used for Polyfuze labels?

Materials are proprietary but fully compatible with all polyolefin thermoplastic products.

What is the difference between adhesive labels and Polyfuze?

It’s the difference between “adhering” or “fusing” to a thermoplastic that doesn’t allow adhesion. Fusion is the only option for long-term durability for durable products made of polyolefin thermoplastics.

What is the benefit of Polymer fusion labeling?

Permanence and Durability for Branding, Safety / Warning, Track & Traceability, and other labeling needs.

What is the difference between heat transfer labels and Polyfuze?

Heat Transfers rely on heat activated adhesion to polyolefin thermoplastics that don’t accept adhesion which is why they fail. Polymer Fusion Labels from Polyfuze meld to these thermoplastics at a molecular level for long-term permanence that cannot be matched.

What is the difference between Hot Stamp labels and Polyfuze?

Hot Stamp Foils rely on heat activated adhesion to polyolefin thermoplastics that don’t accept adhesion which is why they fail. Polymer Fusion Labels from Polyfuze meld to these thermoplastics at a molecular level for long-term permanence that cannot be matched.

Do you manufacture recycling bin labels?

Yes! Along with several other types of labels that help with Branding, Safety / Warning, Track & Traceability, and more.

Are your labels weatherproof?

Yes. They are also harsh environment and chemical resistant.

How do I get a custom labeling quote?

Contact our Commercial Team today! What is the maximum label size you can print? 14” x 18” but can accommodate some larger sizes and continuous printing.

What is the expected life of polymer labeling?

We offer the label industries only Lifetime Guarantee that says that a Polymer Fusion Label will perform for the expected life-use of the durable polyolefin thermoplastic part it’s fused to.

What solutions can polymer labeling offer?

Please visit our Solutions page to learn more.

Case Study.

Rubbermaid Commercial Products® partners with Polyfuze® to increase brand recognition and profitability through improving label quality.

0 M+

Labels Worldwide

With over 90 active SKU’s using fusion labeling, Rubbermaid Commercial’s brand identity is secured for life on nearly 24 million products.

Case Study.

Rubbermaid Commercial Products® partners with Polyfuze® to increase brand recognition and profitability through improving label quality.

0 M+

Labels Worldwide

With over 90 active SKU’s using fusion labeling, Rubbermaid Commercial’s brand identity is secured for life on nearly 24 million products.

2024 Case Study

How Rubbermaid Commercial Improved 23 Million Products with Fusion Labeling

Executive Summary

Rubbermaid Improves Brand Labels

Rubbermaid Commercial Products® (RCP), renowned in the commercial cleaning industry, partnered with Polyfuze® to address their branding challenges. This collaboration has successfully branded over 24 million products, profoundly impacting RCP’s corporate identity and market approach.

Background

Who Is Rubbermaid Commercial?

Rubbermaid Commercial Products is a key player in the commercial cleaning industry, known for its wide range of products including mop buckets, waste containers, and janitorial carts. However, RCP faced a significant challenge with a structural foam product intended for Home Depot. The inability to find a durable labeling solution put their partnership with Home Depot at risk, potentially losing a crucial deal for this specific product. This standstill highlighted the need for an innovative and effective solution to maintain and enhance their brand identity in a competitive retail space.

The Problem

Labeling for Plastic Commercial Goods

Rubbermaid’s existing label technology was inadequate, suffering from issues in durability, quality, and scrap reduction, which significantly undermined their brand identity. Traditional labeling methods, relying heavily on adhesion or bond strength to low surface energy polyolefin thermoplastics, proved ineffective for RCP’s needs. These conventional approaches failed to the challenging material surfaces, jeopardizing the accurate representation of RCP’s corporate image with a quality, multi-colored logo. A robust and reliable solution was urgently needed to address these challenges and ensure the longevity and visibility of their brand identity.

The Solution

Polymer Fusion Labeling

Polyfuze’s Polymer Fusion Labeling Technology offered a revolutionary approach. Unlike traditional methods, it fused labels to polyolefin thermoplastics at a molecular level, ensuring long-lasting brand representation.

Initial trials on a structurally challenging product demonstrated the ease and effectiveness of Polymer Fusion Labeling. The technology passed rigorous durability and quality tests, even under extreme conditions.

Sure enough, we stamped the Polyfuze Label, then I took a knife to it and it was fused in there! That blew me away! You couldn’t do that with a heat transfer… I can say that our scrap rate, using Polyfuze versus heat transfers, is far less… Once you start using it, it sells itself.
– Rubbermaid Engineer

The Result

Rubbermaid Implements Polymer Fusion Labels

Impressed with the results, RCP implemented Polymer Fusion Labeling across 90 SKUs. This move fortified their partnership with Home Depot and solidified their brand image across a wide range of products.

Polymer Fusion Labeling proved superior to traditional methods, ensuring long-term durability and maintaining brand integrity. Over 23 million products now proudly feature the RCP logo, testament to the labeling technology’s success.

The partnership between Rubbermaid Commercial Products and Polyfuze exemplifies how innovative labeling technology can significantly enhance product quality and profitability, as evidenced by the successful application of durable, polymer fusion labels to over 23 million commercial products, ensuring a lasting brand identity for an already globally respected company.

Check out some more
of our success stories!

Written By:

Matthew Stevenson

Published On:

January 1, 2024

How Rubbermaid Commercial Improved 23 Million Products with Fusion Labeling

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