Automotive

Labeling Solutions

car labeling
car labeling

Labeling engineered to exceed 15+ year performance on automotive polyolefin thermoplastic parts.

Labeling engineered to exceed 15+ year performance on automotive polyolefin thermoplastic parts.

Labels For Automotive Products, Parts, and Components

More and more, the automotive industry is relying on lower cost, more efficient polyolefin thermoplastics such as high-density polyethylene plastic (HDPE), polypropylene (PP), thermoplastic vulcanized (TPV), thermoplastic elastomers (TPE) and more for many of the products, parts and components that make up vehicles today. Polyolefin thermoplastics are also used for many of the support products and automotive dunnage moving through factories as vehicles are built.

These robust polymers (mostly PE and PP) make up roughly 66% of the plastic used in the assembly of vehicles and are chosen specifically for their superior performance properties that include long service life with resistance to damage, chemicals, UV exposure and washing / sanitizing processes.

Thanks to polyolefin thermoplastics, cars today are more durable, reliable, and have better gas mileage than those built prior.

Labeling placed on these parts and components serve a vital role throughout the lifespan of a vehicle and support operations throughout the entire automotive industry by providing indispensable information about safety, maintenance, authentication, traceability, and proper vehicle usage throughout the vehicle while also providing visibility for the movement of automotive parts throughout the supply chain. These labels are required to be present and legible for the lifespan of the vehicle, usually 15 years or greater.

Why Other Methods Fail

For example, safety, warning, and informational labels are seen on visors, under the hood, on batteries, battery packs, cell phone charging trays, and in EV frunks to warn users of potential risks or dangers. Other types of safety labeling can be found on support equipment such as EV charging stations with track/traceable labels affixed to dunnage carrying automotive parts and components.

The performance properties that make polyolefin thermoplastics so versatile for use with automotive products, parts, and components simultaneously make labeling these plastics problematic for common “adhesion-based” labeling methods (pressure-sensitive adhesive, in-mold, hot stamp foil, heat transfer, silkscreen, pad printing, and more) that are intended to be on these products for life use.

The reason! Polyolefin thermoplastics more closely resemble the “stick-resistant” properties of Teflon® than other polymers rendering adhesion-based labeling methods ineffective as they’re both resistant and incompatible. Real-world proof consistently shows that these labeling methods cannot meet the life-use requirement necessary whether for safety / warning, informative or even branding.

Polymer Fusion
Labeling Technology
For Automotive Applications

Polymer Fusion is the science of merging two separate low surface energy plastic polymers together (polyolefin label + polyolefin component) utilizing melting point, time, and pressure, which produces a singular piece of plastic without the use of adhesives, tie-layers, bonding agents, or secondary surface treatments.

The result is permanent labeling for automotive parts and components that cannot be lifted, separated, or removed for the life-use of the product no matter the harsh environment or exposure.

Where adhesion and other labeling methods continue to fail, Polymer Fusion Labels were engineered specifically to be 100% compatible and 100% recyclable with all polyolefin thermoplastics used in automotive applications. They have been proven to surpass performance and durability standards no matter the use, environment, or exposures meaning they not only meet the automotive industry 15+ year requirement for label durability, they exceed it.

Polyfuze labeling for automobiles
Polyfuze advantage

Performance Attributes

  • Fully compatible with low surface energy polyolefin thermoplastics (no substrates, inks, or adhesives are used)
  • 100% polymer fusion melds at molecular level with low surface energy polymers
  • Impervious to abuse, harsh environments, chemicals, sanitation processes, environments with moisture, solvents, water, pressure-washing, and extreme temperatures.
  • Anti-counterfeit & authentication capability
  • Life-use track & trace labeling solutions
  • 100% recyclable with all polyolefin thermoplastic polymers
  • Lifetime Guarantee
Polyfuze Automotive Certification Performance Data

Certifications

  • Labels for interior plastics (visor, car charger warning)
  • Labels for exterior plastics (under the hood)
  • Labels for Automotive Dunnage (track/trace, branding)
  • EV Applications like Frunks, EV Charger Labels
  • Automotive Batteries
  • Battery Packs
  • And More
Automotive labeling polyfuze

Solutions

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