Lawn Mower Branding & Safety with Polymer Fusion Labeling

The ambition to enhance branding and safety posed significant challenges: finding a technology capable of enduring the harsh outdoor environment without degradation, fading, or damage, while meeting stringent safety standards. Traditional adhesive labels often fail under these conditions. For example, permanent adhesive-based labeling on a brand-new riding lawnmower at Home Depot showed signs of cracking and lifting after only a short period in the Arizona sun, violating ANSI/OPEI B71.1-2017 standards. Additionally, from 2013 through 2015, an average of 35,000 people were treated annually in hospital emergency rooms for walk-behind power mower injuries, underscoring the critical need for enhanced safety measures. While manufacturers attempt to shift some responsibility to end users through maintenance clauses, they remain primarily accountable for the safety of their products. Ensuring durable and clearly visible safety labels, combined with proactive consumer education, can significantly reduce the risk of injury and subsequent liability issues.