Case Study.
Over 6.5 Million Vehicle’s Wireless EV Charging Pads Labeled for Life
Challenge
GM required durable safety labeling for wireless EV charging pads made from Santoprene® TPV. Labels needed to withstand repeated exposure to sunscreen, insect repellent, and perspiration—without peeling or degradation—over a minimum 15-year vehicle lifespan.
Opportunity
Conventional heat-transfer labels failed GM’s durability tests. GM needed a labeling solution that could permanently bond to low-surface-energy polyolefin materials while meeting strict automotive safety and compliance standards.
Solution
Polyfuze’s Mono Material Labeling Technology molecularly fuses labels into polyolefin thermoplastics. The solution passed GM’s GMW14445 chemical resistance testing and GMW14573 performance requirements, delivering true life-of-vehicle durability.
Results
Since 2018, GM has deployed Polyfuze fusion-fused labels on TPV wireless EV charging pads across over 6.5 million vehicles worldwide, ensuring permanent safety information, reduced liability, and long-term compliance.
Executive Summary
About Polyfuze
Polyfuze’s revolutionary Mono Material labeling technology represents a major breakthrough in sustainable industrial packaging. Unlike traditional labels that use incompatible materials and adhesives, Polyfuze permanently fuses branding, barcodes, RFID and compliance information directly into the surface of polyolefin products like HDPE and PP.
The result is a label that never peels, fades, or contaminates the recycling stream—ensuring full compatibility with closed-loop and circular economy goals.
Engineered for demanding use cases such as pallets, totes, crates, and IBCs, Polyfuze empowers OEMs and end users to meet rising sustainability standards without sacrificing durability, traceability, or performance. As the only labeling solution of its kind, Polyfuze is redefining what’s possible in recyclable, reusable packaging.
Established in 1983, we bring over four decades of expertise in plastics labeling and graphics. Our founder’s entrepreneurial spirit remains a driving force in our culture, fueling a commitment to innovation that begins with listening closely to our customers.
