Written By: Marty Mares
My name is Marty Mares, VP of Branding & Commercial Development with Polyfuze Graphics Corporation and I want to explain how our labeling for plastics net worth relates to Netflix, the movie in the mail giant that changed the home movie rental experience back in 1998 and since then has expanded its services and value.
The first question you may be asking yourself right now is, “who the heck is this guy?” If you’re like most people, you’ve never heard of me or my company, and like most people, you’re probably too busy to take the time to learn. If, however, you’re interested to discover something new that can improve the products you manufacture, read on.
Reed Hastings, ever heard of him? Chances are, you have not. When Reed’s company was still very small, he proposed selling or merging his business with that of a man named John Antioco. If you have not heard of John Antioco before, you most certainly have heard of his former company which we’ll get to in a minute.
John’s company was “the standard” for how millions of people watched movies during the late 80’s into the 90’s. But it seems funny now to think of getting into a car to drive down to a… Blockbuster Video on Saturday night to physically walk around the store in the new releases, kids, action, thriller or comedy section and pick out your VHS movies. Yet, that is exactly how we did it, how we all did it, the Blockbuster way.
Back to Reed Hastings. Back then, most people did not know about, or care about Reed Hastings and his little company known as… Netflix. Reed recounts his meeting with John Antioco, stating that John declined the offer for Blockbuster to purchase Netflix for $50 million.
Lost opportunity for Blockbuster? As of this writing, the net worth of Netflix is over 9.6 billion!
Assuming you are one of these people, I also assume your product development team and purchasing department have no idea about a unique technology that only one company in the world makes; the company I work for. Although we are not trying to sell you a label that costs $50 million, we are telling you that the labeling technology of ours is made to increase your ROI and can reinforce your brand and net worth by merely understanding our quality and sustained brand experience that lasts.
If you’re the type of person who investigates new opportunities, then you’re like the people at Rubbermaid, General Motors and Yeti Coolers. Like you, those people took the time to learn about and trial our plastic labeling technology. And the results for them have been unsurpassed labeling durability, combined with reductions in scrap. In some cases, brands using our plastic decorating method realize that our labeling technology opens the door for them to use lower cost materials which they could not consider using in the past.
Once you take the time to learn about our durable labeling technology for olefin plastic, you’ll understand the Blockbuster / Netflix analogy. Don’t be fooled by the older Blockbuster way, even though it has a cool name.
Keep in mind that looks are deceiving. Since our labels for plastic decorating are printed on a clear carrier film, they appear at first glance to be very similar to a standard heat transfer. In reality what we do is a complete departure from anything else that has ever been done in the plastics industry.
Don’t be like most people. I invite you to take 5 minutes to really understand how our labeling technology is different.
I’m so certain that you’ll be blown away that I’m willing to personally guarantee it. If anyone is not 100% satisfied with our labeling technology, we’ll take it back at our cost and refund the entire purchase. (No VHS rewind necessary).
So, now it is up to you to decide. You can pass up this knowledge and go on about your day sticking with an older Blockbuster experience. Or you can take me up on my offer with Polyfuze Graphics, to label your plastics, change your business forever and advance to a Netflix like experience that we have worked hard to share with you and help increase your ROI.
Carpe Diem. Seize the Day!