Durable Goods Converting To Low Surface Energy (LSE) Plastics
OEM’s and manufacturers of durable goods products (products that consumers do not need to purchase frequently because they are made to last a long time, usually three years or more) have been converting their products from higher cost metals, composites and plastics to polyolefins to make them more, you got it, durable!
Kayaks, coolers, cars, toys, home appliances and components, sports equipment, lawnmowers, tools and tool boxes, child seats, high chairs, playground equipment and more all make up the products we all buy, use and expect to last for years to come. Low surface energy (LSE) polyolefin plastics have helped these products achieve a very high level of chemical resistance and environmental durability so that consumers like you and me can depend on those products lasting us until we’re done with them.
Industrial Designers and Engineers within these industries have chosen these plastics, specifically, for their ability to stand up against chemicals, harsh environments and heavy impacts while lasting 10 years or more, the normal life expectancy for most of these products.
Polyolefins Set The Clock For Label Failure
But here’s the problem. The naturally resistant nature that makes LSE polyolefin durable goods so durable is also the reason other labels fail. Even though the durable goods themselves will last for years to come, the Brand name & logo labels along with safety/warning labels won’t and that’s important. And it’s not a matter of if, it’s when.
Missing or Damaged Labels = Missing or Damaged Identity = Diminished Perception of Value with customers and potential customers. Add missing or damaged safety/warning labels to the mix and you’re dealing with possible harm to customers and a litigious aftermath.
Consumers Choose Brands That Demo Lasting Quality
60% of buyer’s decisions today are based solely on a Brands Name or Logo which is why Brands invest astonishing amounts of money into their Branding in the first place. Brands want to create awareness, identity and an exceptional image that’s perceived by their buyers as better than their competition which is why permanent labeling is not just a need, it’s an investment.
The only viable solution is to use a 100% compatible Polyfuze label tailored to permanently meld Brand names, logos, and safety / warning information directly into LSE polyolefin plastics until their end of life use.
How permanent are Polyfuze labels? So permanent that they’re backed by our lifetime guarantee, our pledge to you.
And when end of life comes and it’s time to recycle, there’s no labels to remove that only becomes waste on the ground or landfill because Polyfuze labels are 100% recyclable, just like the LSE polyolefin plastics they’re seamlessly fused to.
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