Do You Struggle With Labeling
Automotive Plastics?

Adhesive Based Labels are not the solution...

Polyfuze Fusion Labeling Technology resolves all your struggles, saving you money and improving your design.

Proven Automotive Labeling Solution

To help improve automotive designs; Polyfuze has developed an innovative Fusion Labeling Technology for difficult to label plastic such as: TPV, TPO, TPE, Polypropylene, Polyethylene and more.

 Fusion Label Technology was design to resolve the permanency struggles where extreme temperatures, fuels, solvents, moisture and UV are routine such as:

  • Under Hood
  • Battery Components
  • Interior
  • Exterior
  • Aftermarket
  • Barcode Labels
  • Track & Trace Labels

In 2016, GM conducted test per GMW-14445 on heat transfer labels including Polyfuze Fusion Labels. Labels were applied to TPV interior components with only Polyfuze surpassed GM’s performance expectation.

The following year Ford also performed testing on Polyfuze Fusion Labels with favorable results.Just between these two OEM’s Polyfuze Fusion Technology has expanded to more than 20 vehicle platforms worldwide; not to mention all the other non-automotive OEM’s such as giants like Rubbermaid and Pepsi.

Polyfuze Fusion Technology OEM Certifcations


Ford Standards Attained:

Achieved Ford MCDCC (Material Color/Durability Compliance Certification).

  • WSS-M15P4-G – Assembly Performance, Hard Mold In Color Interior Component

WSS–M99P2222 – D1– Performance, Vehicles Interior Environment Quality Component and allergen Requirements

WSS-M99P9999-A1 – Restricted Substance Management Standard

WSS-M15P4-H – Assembly Performance, Hard Mold-In-Color Interior Components

Fusion Technology Case Studies​

GM Standards Attained:

GM Spec GMW3059  – Restricted and Reportable Substances          

GM Spec GMW14445  – Sunscreen and Insect Repellent Substances
(*We are the only Label Technology to Pass this test)      

GM Spec GMW14573 – Global Performance Requirements for Labels        

Do you Stuggle with Labeling Automotive Plastics?

Ever wonder why Automotive OEMs and Tier 1’s struggle to apply standard labels to polyolefin plastics like TPV, TPO, TPE, Polypropylene, and Polyethylene?

Because like Teflon®, nothing wants to stick to them.

Polymer Fusion Labeling Technology

Different from standard Adhesion Label Technologies where the primary action is surface adhesion of two different materials attempting to glue together, Polymer Fusion Labeling Technology is at the molecular level creating one piece of fused inseparable Olefin plastic.

How Does It Work?

Pigmented Polymer (Fusion Label) is molecularly fused to Olefinic Plastic (Product) using heat/pressure via standard Hot Stamp / Heat Transfer / VersaFlex Technology.

The fusion reaction takes place quickly during this process resulting in the two plastics coming together (Melting/Joining) and then quickly cooling once complete.

What the Automotive Industry is Saying


GM Tier 1 VOC

“Regarding the 049611-002 label that Is used on the 2020 Corvette. We have had ZERO defects to date. The production floor has no recordable scrap due to quality or performance of the Polyfuze label. Great job.”

Have A Project Or Want To Learn More?

Contact Us

Contact our Polyfuze experts with your questions,

Automotive Blog

Fusion Technology Labeling Exceeds 15 Year Automotive Requirements.

Why Polyfuze

Discover Key Benefits of choosing Polyfuze Fusion Labeling Technology.

How Are Labels Failures Costing You?

  • A loss of Brand Image and Brand Identity is immeasurable.
  • A loss of safety/warning information leads to customer safety risks that lead to potential litigation increasing the chance of financial loss.
  • Each time a label fails another label must take its place. This adds additional label and labor costs that take away from the bottom line.
Labels Do A Few Important Things!
  • Promote Brand Image and Brand Identity!
  • Safety/Warning Labels should teach consumers how to use products carefully to keep them safe from harm while providing defense to OEM’s in case of accidents or injuries.

Use of lower cost and more durable LSE polyolefin plastics is becoming more prevalent every year. Today, LSE polyolefin components that make up much of the floor console in new vehicles come from injection molded thermoplastic vulcanizate (TPV), part of the thermoplastic elastomer (TPE) family of polymers polymers under the trade names Santoprene™ (Exxon Mobil Chemical) and Trexprene™ (Mitsubishi Chemical). The rubber-like material has useful applications in wireless charging pads, seat belt sleeves, knobs, key pads, mats, seals, trays, liners, cup holder inserts, trim lips, overmolds, and parts where softness and conformity are needed. Likewise, different variations of polypropylene are used under the hood for reservoirs, fan shrouds, battery housing and more.

Labels used on these materials and in these environments must be able to endure all the normal exposures they encounter during normal life use of an automobile, around 15 years. The 3 characteristics of LSE polyolefin plastics makes that difficult and is the reason why other labeling methods to fail!

1.      They are low surface energy at 30-31 dyne/cm. Like Teflon®, nothing sticks to them.

2.      They have a high coefficient of thermal expansion/contraction with heat & cold, 18 times more than metals. Anything trying to stick has a moving target.

3.      They have a high VOC emission rate of outgassing. Bubbles further de-laminate labels attempting to adhere or bond.

Why Do Other Labeling Methods Fail?

Other labeling methods are constructed of adhesive-based substrates or a bonding layer printed with stock “off the shelf” inks and finished with a clear coat for protection and durability. Based on the nature of LSE polyolefin plastics, attempting to adhere or bond to these non-compatible materials for long-term use and exposure is impossible! Examples of these labeling constructions are seen below:


What Makes Polyfuze Labels The Best In The World?

As the world’s only “all-fusion” system for permanent labeling of automotive LSE polyolefin thermoplastic products and components with Brand and Safety/Warning information, and with extensive durability testing beyond automotive labeling standards with a proven track record in-the-field.

Polyfuze is the only label capable of meeting demanding CFR and OEM requirements (Polyfuze Test Data Report available upon request).

How Polyfuze labels benefit customers for the long-term:

  1. When a label fails, the cost of losing Brand Image and Brand Identity is immeasurable. Polyfuze permanent labels maintain Brand Image and Brand Identity, leading to long-term Brand Awareness and revenue that a product brings during its life use!
  2. When safety/warning labels fail, consumer safety and potential litigation become major risks. Polyfuze permanent labels mitigate those risks and eliminate the costs associated for the life of those products.
  3. When a label fails, another must take its place. One Polyfuze permanent label eliminates the costs and needs of additional labels and labor for the life of the product.
  4. Polyfuze labels are backed by the label industries only Lifetime Warranty.

To keep consumers safe while protecting OEM’s from litigious risk, automotive industrial designers and engineers sourcing permanent safety/warning labels should know with certainty that labels applied to their products will last the life use of the vehicle they’re in. With Polyfuze, they can!

Using heat, Polyfuze labels permanently meld to automotive products and components creating an unbreakable chain that cannot be removed by abuse, chemicals, UV or other environmental inputs until a vehicle’s end-of-life (ELV). The system has also proven to save time, reduce scrap and save money all backed by the Polyfuze Lifetime Guarantee, the only of its kind in the label industry.

View Our Limited Warranty Here

At a vehicle’s end-of-life (ELV), Polyfuze labels are 100% compatible with polyolefin thermoplastics meaning that the labeled polyolefin part or component can be fully recycled with no need for label removal or the waste it produces.