Automotive Labels



Permanent AF All-Fusion

Of all the responsibilities automotive designers and engineers face when assessing LSE polyolefin thermoplastic parts and components for use in vehicles today, permanent safety and warning labeling cannot be overlooked. Why? The bottom line is this: If customer safety matters… Polyfuze All-Fusion labeling technology matters.


Safety and Warning Labels Are Meant To Do A Few Important Things
For The Life-Use Of Durable Goods Products!

  1. They’re supposed to teach consumers how to use products carefully to keep them safe from harm.
  2. They’re supposed to satisfy stringent automotive codes & regulations while providing defense to OEM’s in case of accidents or injuries.

Industrial Designers & Engineers Strive for Safer Automobiles

As Industrial designers and Engineers strive to design and produce safer, more fuel-efficient cars, using lower cost and durable LSE polyolefin plastics is becoming more prevalent every year. Today, LSE polyolefin components that make up much of the floor console in new vehicles come from injection molded thermoplastic vulcanizate (TPV), part of the thermoplastic elastomer (TPE) family of polymers polymers under the trade names Santoprene™ (Exxon Mobil Chemical) and Trexprene™ (Mitsubishi Chemical). The rubber-like material has useful applications in wireless charging pads, seat belt sleeves, knobs, key pads, mats, seals, trays, liners, cup holder inserts, trim lips, overmolds, and parts where softness and conformity are needed. Likewise, different variations of polypropylene are used under the hood for reservoirs, fan shrouds, battery housing and more.

Of the 66% of the plastic used in vehicle assembly today, LSE polypropylene makes up almost half at 32%. It’s been estimated that a 10% reduction in a vehicles weight equates to a 5-7% increase in fuel economy which is helping designers and engineers meet the stringent corporate-average fuel economy (CAFE) standard without sacrificing safety or cost. In 2017, vehicles were made up of roughly 50% plastic by volume but only 10% by weight. By 2020, the 10% reduction in vehicle weight is expected to jump by an additional 75%. The objective of OEM’s is to manufacture vehicles so that at least 95% of their weight can be recycled!

Adhesive Based Labeling Options Can’t Compete

There are 3 characteristics of LSE polyolefin plastics that need to be addressed when deciding on safety/warning labeling methods.

  1. They are low surface energy at 30-31 dyne/cm. Like Teflon®, nothing sticks to them.
  2. They have a high coefficient of thermal expansion/contraction with heat & cold, 18 times more than metals. Anything trying to stick has a moving target.
  3. They have a high VOC emission rate of outgassing. Bubbles further de-laminate labels attempting to adhere or bond.
Adhesive Based Labeling Options Can’t Compete for labeling plastic
For safety/warning labeling to be effective, automotive parts and components need permanent labeling that not only endures differing climates and intensity of UV light, but constant exposure to dirt, moisture, fuels, oils, cleaners, de-greasers and more.

In other words, safety/warning labels must endure all the normal exposures they encounter during normal life use. Therefore, if durability and resistance to chemical and environmental exposures is the reason why LSE polyolefins were preferred by Industrial Designers and Engineers in the first place, isn’t it safe to say that anything, including adhesive-based labeling methods, attempting to adhere to its surface are going to be repelled too?

According to Automotive Global Performance Requirements for Labels, “all label validation testing shall be performed on production intent labels located on production intent components and installed using the production process.”

Take a deeper look at adhesive-based labeling options advertised for automotive LSE polyolefin thermoplastics and you’ll find that durability testing is performed on labels applied to high surface energy steel, aluminum or glass, not production intent components. For Industrial Designers or Engineers attempting to source permanent labeling for their parts or components, this initial sales tactic is frustrating and misleading. Furthermore, labeling methods attempting to adhere or bond onto LSE polyolefin thermoplastics have always required additional time and labor steps through the pre-treatment of LSE substrates using flame, corona or chemical agents prior to labeling.


Polyfuze Labels Make Automotive Parts and Components Safer

Within the Code of Federal Regulations (CFR) specific to automotive parts and components labeling, it’s stated multiple times that labels are to be permanently affixed to products until their end of life (ELV).

As the world’s only “all-fusion” system for permanent labeling of automotive LSE polyolefin thermoplastic products and components with Brand and Safety/Warning information, and with extensive durability testing beyond automotive labeling standards with a proven track record in-the-field, Polyfuze is the only label capable of meeting demanding CFR and OEM requirements (Polyfuze Test Data Report available upon request).

2020 Chevy Corvette waterfall wireless charging dock featuring permanent All-Fusion Polyfuze Label.
To keep consumers safe while protecting OEM’s from litigious risk, automotive industrial designers and engineers sourcing permanent safety/warning labels should know with certainty that labels applied to their products will last the life use of the vehicle they’re in. With Polyfuze, they can!

Using heat, Polyfuze labels permanently meld to automotive products and components creating an unbreakable chain that cannot be removed by abuse, chemicals, UV or other environmental inputs until a vehicle’s end-of-life (ELV). The system has also proven to save time, reduce scrap and save money all backed by the Polyfuze Lifetime Guarantee, the only of its kind in the label industry.

At a vehicle’s end-of-life (ELV), Polyfuze labels are 100% compatible with polyolefin thermoplastics meaning that the labeled polyolefin part or component can be fully recycled with no need for label removal or the waste it produces.


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Polyfuze Quality Services

Expert manufacturing and operations staff with over 150 years of combined experience.
Expert LEAN Six Sigma Black Belt Quality / Production Engineer on staff.

ISO Certification – Meets Intent
UL 969 & UL Verified Mark – In Process

Failure Mode and Effects Analysis (FMEA)
Production Part Approval Process (PPAP)

Polyfuze has a well-established quality policy that includes management of internal documents, first article inspection, manufacturing process control, root cause analysis, and timely corrective action. Required document records are maintained for 3 years and available for review upon request.

Polyfuze has a well-established training program supported by documented Standard Operation Procedures and work instructions.

Polyfuze Standard Operation Safety Procedures provides a structure for the management of Emergencies in accordance with the OSHA Emergency Planning & Operations.

PPM:               250ppm
OTTR:             98%
RTY:                92%
SIGMA:           4

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